Trade Show Tips

Why represent your NPO in a Trade Show? There are many reasons such as exposure to the community, support for the person/organization that is putting on the trade show, and to promote business within your.
So how do we make this event show a return on the investment of time and money?
First Establish Objectives… are you looking for more clients, product sales, publicity, awareness?
Establish a Realistic Budget consider staff time and a projected return on investment
Develop a Compelling Sales Message with an exhibit that POPS… make sure the whole package is complete. Is the presentation appealing? What is going to draw people to your booth? Will you be able to create a “crowd” of interest that compels others to stop at your booth?