Pepsi Refresh Project

Sorry no posts for a few days. I have been busy with this Pepsi Refresh Project. This is a wonderful idea for Pepsi. They get millions of people talking about them and they give lots of money away so that is good for the community.
Here is how it works. NPO's, businesses and just anyone with an idea creates a proposal online. You can add photos and videos. Once that is complete you wait til the last day of the month. At midnight you submit your request. Pepsi chooses over one thousand entries in four dollar amounts, $5,000, $25,000, #50,000, and $250,000.
There are categories such as education, neighborhood, etc.
It took me three months to get picked to compete. I was so excited about this opportunity, I work for a national organization with over 7,000 employees. This should be a piece of cake.
If only it was. . . After just 5 days this project has taken its toll. Here are some of the things I learned.
1. Just because I send an email requesting that the recipient votes doesn't mean people are going to jump on the bandwagon and vote.
2. You have to get a momentum going at the start and keep it going through out the month.
3. This is all about social media. You should have your face book, blog, website ready to go and filled with members.
4. There is a lot of competition out there.
5. Even with 7,000 emails we jumped from 219 to 171 in the rankings. Sounds wonderful but will not be enough to win.

I will let you know how we progress as the month goes on. . .