Not another fundraiser!

Tis the season. All the spring fund raisers are coming out of the woodwork. Auctions, dinners with raffles, and golf tournaments. Oh My!
So how do you figure out the Return on Investment (ROI)? First off do not measure the success by the man hours compared to the dollars earned. It is a rare case that you will end up ahead of the game.
Instead use your special event as a public relations tool. Promote visibility by using your non-profit status to advertise (GIK) the event. Be sure to tell your target audience how the money will be used.
Cultivate new prospects and current donors by introducing them to your organization. Create a socializing event for your family of friends and donors. Build loyalty to continue raising funds for your annual giving program. And enjoy the fruits of your special event labor for many years to come.